IWC NYC Launch

Earlier this week, Swiss time piece artisans, IWC Schaffhausen launched their new NYC flagship store, marking the event with a celebrity studded grand opening. Following the IWC and Cockpit USA Top Gun collection collaboration, of course our very own President Jeff Clyman, EVP Jacky Clyman and Rudy Gonzales were in attendance. Take a look at coverage of the evening on

IWC Schaffhausen NYC Launch

It was a night of celebration when the Swiss based IWC Schaffhausen watch company launched their much anticipated first flagship boutique in New York City. Known for their time piece expertise, the IWC’s 3,000 square foot, bi-level boutique is designed to a gentlemen’s lounge aerial. Located on 535 Madison Avenue, the Portuguese inspired entrance pays homage to the great seafarers of Portugal, while the Ingenuity and Underwater installments serve as a canvas to their beautifully designed chronograph and pressure-resistant pieces. The World of Aviation stood out particularly as the recent collaboration between Cockpit USA and IWC’s leather A-2 hung heroically in the modernly designed pilot hangar. The Top Gun and Pilot watch collections were shown alongside an interactive flight experience. IWC’s CEO Georges Kern and North American President Gianfranco D’Attis hosted the launch party to celebrate the architectural efforts of Nicholas Kaeser. The event was filled with celebrities such as Adriana Lima, Chris Hemsworth, the handsome Joe Manganillo and Channing Tatum  and yes, Evander Holyfield and Larry Holmes. Alongside the stars of the evening were a few renowned fashion journalists including Michael Williams of, publisher of GQ, and Matt Reicky of Men’s Threads. One of my stlye favorites Pedro Andrade looked ever so dapper. Please take a peak at some sneaky images captured during last night’s event…